BMW Brilliance Expands on Flowcrete Floors
01 Aug 2015
Thanks to the success of BMW Brilliance’s first Zinoro showroom in Beijing in 2014 the high-profile luxury car brand has opened a second Flowcrete-floored site in Shanghai.
A new brand spawned from the premium joint BMW Brilliance venture, Zinoro has thrust itself to the frontier of China’s green transport revolution following the recent opening of its branch in Shanghai.
The pioneering electric car manufacturer was so impressed by the sparkling Mondéco Crystal surface in its first showroom that Flowcrete Asia was called in to supply the floor finish for its new facility located on West Nanjing Rd, in the heart of Shanghai’s busy commercial district.
300m2 of Mondéco Crystal was installed at the site in several complimentary colours to provide a decorative finish on which to showcase BMW Brilliance’s premium car brand Zinoro.
Smooth expanses of almond coloured floor meet light blue and dark grey sections across the showroom floor, separated by thin, curving strips of copper coloured banding. The clear crystal and glass aggregates incorporated into the Mondéco Crystal finish create a shimmering lustre that enhances the interior design scheme’s luxurious atmosphere.
The Mondéco seamless epoxy terrazzo flooring range from Flowcrete Asia boasts sumptuous aesthetics and superior durability for use in a vast array of commercial and industrial environments. Part of the premium decorative flooring range, Mondéco Crystal is a seamless, highly decorative, solvent free, epoxy resin terrazzo floor finish incorporating recycled, clear crystal and glass aggregates.
The high-end aesthetics of the Mondéco Crystal floor conveys the deluxe brand image of BMW Brilliance and was therefore a spectacular choice to compliment its high-end showroom, elegantly enhancing the quality image of the company.
The flooring project faced several challenges along the way, as before the floor finish could be applied Flowcrete Asia’s approved applicator had to repair the floor foundation to bring it up to a suitable standard, with only a limited window of time available to do so.
The application works also had to be completed at night due to city hall regulations and the cold winter weather made the project a physical challenge.
Thanks to the robust formulation of Flowcrete Asia’s seamless resin terrazzo system, it will be able to maintain its visual impact for an extended period of time. The seamless nature of Mondéco, combined with its abrasion, wear and chemical resistance means that it can maintain an unblemished, flawless finish within even the most intensive commercial facilities.
The durable, easy to clean nature of Mondéco was also a useful advantage for the new showroom, as it includes a play area to entertain customer’s children. Any dropped food or spilled drinks can be quickly washed away to maintain a clean, inviting environment.
BMW Brilliance’s faith in the epoxy seamless resin terrazzo Mondéco range is a testament to the ability of Flowcrete Asia’s systems to provide floors that have both the aesthetic qualities required to enhance brand identity and the functionality to support daily operational activity.
The Mondéco seamless terrazzo range is particularly well suited for airport and railway terminals, shopping centres, hotels, restaurants, and environments where design, aesthetics and durability are of paramount concern.
Flowcrete China is incredibly proud of its continued partnership with Zinoro and looks forward to future collaborations between the two industry leaders in years to come.
For more information on Flowcrete Asia’s stunning range of seamless Mondéco terrazzo flooring contact the resin flooring specialists today at firstname.lastname@example.org or on +60 3 6277 9575.
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Notes to Editors
Flowcrete Asia Pacific has its headquarters in Kuala Lumpur and is one of the five divisions that make up Flowcrete Group Ltd. Flowcrete Asia Pacific includes Flowcrete Hong Kong, Flowcrete Vietnam, Flowcrete Indonesia, Flowcrete Singapore and Flowcrete Thailand.
Flowcrete Group Ltd is part of The Euclid Group, the international construction chemicals group of RPM International Inc.
A world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies, Flowcrete Group has international manufacturing facilities in the Americas, Europe and Africa as well as Central and South East Asia.
Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.
Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.
For further information please contact +60 3 6277 9575.
Or visit us on the web at www.flowcreteasia.com.