Flowcrete Asia Unveils New Artistic Resin Flooring Range

  • Flowcrete Asia Unveils New Artistic Resin Flooring Range

Flowcrete Asia Unveils New Artistic Resin Flooring Range

22 Jan 2014

Flowcrete Asia Unveils New Artistic Resin Flooring Range

International resin flooring manufacturer, Flowcrete Group has announced the launch of a new range of artistic resin floor finishes targeting contemporary retail brands and commercial sector clients.

The Expressions range features three new systems in a total of 20 new colour ways offering a choice between solid and multi-dimensional marbled colour tones or alternatively a striking galvanised metallic effect to offer the highest artistic design finish on the surface of the floor. 

The new product family draws on the company’s 30 year history of manufacturing seamless resin solutions for both the industrial and commercial flooring markets. The Expressions range continues to offer clients a durable, seamless and easily maintained floor finish albeit with a unique decorative edge.

Each system is intricately trowel applied by hand through Flowcrete’s approved applicator network, using a number of creative techniques, to deliver a one-of-a-kind surface that can never be fully recreated.

Flowcrete’s new Expressions flooring range evokes cosmopolitan sophistication and artistic expression to create floors that are consistently inconsistent but which artfully interplay a raw industrial aesthetic with a soft and welcoming feel.

Dave McNeece, International Marketing & Business Development Manager for Flowcrete welcomed the new line. “We anticipate the Expressions range to be popular with a wide-range of retail clients, particularly with fashion, accessories and cosmetic brands.”

“Not only does the new Expressions line create a striking impression at ground level, it offers clients a number of performance advantages over alternative materials including excellent UV-stability, slip resistance and durability – making it an ideal solution for commercial and public settings”.

The Expressions range includes both polyurethane and polyurea technology and is available in a variety of subtle colour ways and with a choice of decorative effects to create a real talking point at ground-level.

“Simply put, the new Expressions range is not just something to walk on, it allows floors to become a work of art in their own right” adds McNeece.

To discover how you can introduce an urban interior into your commercial setting and artistically express your brand personality with Flowcrete’s new Expressions range visit www.flowcreteasia.com/expressions.

ENDS

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Notes to Editors

Flowcrete Asia Pacific has its headquarters in Kuala Lumpur and is one of the five divisions that make up Flowcrete Group Ltd. Flowcrete Asia Pacific includes Flowcrete Hong Kong, Flowcrete Vietnam, Flowcrete Indonesia, Flowcrete Singapore and Flowcrete Thailand. 

Flowcrete Group Ltd is part of The Euclid Group, the international construction chemicals group of RPM International Inc. 

A world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies, Flowcrete Group has international manufacturing facilities in the Americas, Europe and Africa as well as Central and South East Asia. 

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.

Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

For further information please contact +60 3 6277 9575.

Or visit us on the web at www.flowcreteasia.com.

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