Flowcrete Launches New Educational Blog
22 Oct 2013
Flowcrete Group has introduced a brand new blog to share its world-renowned insights, knowledge, news and expertise in floor manufacturing.
The site has been designed to become the constructionindustry's go-to educational hub for all things resin flooring, with regular posts to quickly provide the reader with the latest information, all of it coming directly from a global leader in the field of industrial and commercial flooring.
Rebekah Jones, Flowcrete Group Marketing Manager, said: "Our new flooring blog is a great addition to the company's existing web presence. This site not only gives us an interactive space to engage our online customers about our latest products and services but also provides a platform for Flowcrete to extend its brand leadership and expertise".
Readers will be able to find out what Flowcrete has been doing, with updates and articles about the company's work across the world, from projects inAustraliato events inSingapore.
Medical facilities can learn about how their flooring choices can affect hygiene with Dr Flowcrete, a character designed to inform the medical world about ways to keep floors clean. This part of the blog will supply hospitals with healthcare-specific facts and help them to recognise flooring problems at medical facilities.
The site is rich with videos which illustrate important aspects of the work at Flowcrete, such as its commitment to being environmentally friendly and how flooring choices can help to avoid slipping at work.
The flooring blog has already attracted praise from Smart Insights, who called it "one to watch" and nominated the site as a brilliant example of B2B marketing for its interesting use of infographics.
The blog has been created as part of an integrated, multi-platform campaign to engage with the industry's online community. An interactive web presence has been developed across the blog, Twitter, YouTube and Pinterest to develop conversations and engagement.
Visitors to the blog can also sign up to Flowcrete's email newsletter to make sure that they stay up to date with flooring for industrial and commercial projects.
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Notes to Editors
Flowcrete Asia Pacific has its headquarters in Kuala Lumpur and is one of the five divisions that make up Flowcrete Group Ltd. Flowcrete Asia Pacific includes Flowcrete Hong Kong, Flowcrete Vietnam, Flowcrete Indonesia, Flowcrete Singapore and Flowcrete Thailand.
Flowcrete Group Ltd is part of The Euclid Group, the international construction chemicals group of RPM International Inc.
A world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies, Flowcrete Group has international manufacturing facilities in the Americas, Europe and Africa as well as Central and South East Asia.
Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.
Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.
For further information please contact +60 3 6277 9575.
Or visit us on the web at www.flowcreteasia.com.