IKEA’s New Hong Store Furnished with Flowcrete Flooring
15 Dec 2017
- IKEA installs high performance resin floor in fourth Hong Kong store.
- Flowshield SL was chosen by the iconic retailer for its aesthetic, durability and cleanability properties.
- IKEA’s floor will have to withstand a long list of challenges, including impacts, point loading and food spillages.
Hong Kong’s lovers of cost effective, flat-packed Swedish furniture will be able to browse IKEA’s latest outlet with a robust, on-brand floor from Flowcrete Asia underfoot.
IKEA’s fourth store in Hong Kong is in the Tsuen Wan area of the city, located in the CWD Building’s 8 ½ shopping mall. It offers customers not only a spacious showroom displaying furniture and home furnishings but also a children’s playroom and food court.
The iconic furniture retailer knew that it needed a build-up for the 4,000 m2 floor area that would facilitate a functional and safe site for both staff and customers while creating an overall look and atmosphere that reflected IKEA’s global brand and the high standards to which it is held.
In order to achieve the desired outcome, a combination of flooring materials was required to ensure that the final surface would be up to the task at hand. The project began by applying the rapid-curing screed system Isocrete K-Screed. This semi-dry cementitious screed incorporates proprietary additives to produce an early drying, high strength screed layer. The earlier drying time of Isocrete K-Screed enabled the flooring project to be completed much faster than a traditional screed system would allow.
The screed was then coated with the seamless epoxy system Flowshield SL with a Flowseal UV Matt sealer. The self-smoothing system Flowshield SL creates a decorative, hard wearing finish, ideal for environments that require a level, easy to clean surface.
The floor finish was chosen in a sleek, light grey colour as it complemented IKEA’s globally recognised image and interior design scheme and it contrasted effectively with the black signage on the floor to aid customer’s navigation around the store.
The seamless, impervious and level nature of Flowshield SL enables the store’s cleaning regime to quickly and easily wash away any dirt or contaminants, keeping the store looking fresh and unblemished.
While often overlooked, the floor plays a crucial role in the design of large-scale retail environments, as it is the largest surface in the site and it provides the back drop on which the products are displayed. This means that if it is unsightly, unclean or unattractive it will quickly put off customers and will have a negative impact on the store’s profitability.
This three-part flooring specification meant that IKEA could rest assured that the finish underfoot would maintain an attractive and effective surface for an extended period of time despite heavy foot traffic, impacts from dropped items, frequent cleaning, wheeled equipment, point loading from displays, spillages of Swedish meatballs as well as the unavoidable scratches and scrapes from moving furniture.
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Notes to Editors
Flowcrete Asia Pacific has its headquarters in Kuala Lumpur and is one of the five divisions that make up Flowcrete Group Ltd. Flowcrete Asia Pacific includes Flowcrete Hong Kong, Flowcrete Vietnam, Flowcrete Indonesia, Flowcrete Singapore and Flowcrete Thailand.
Flowcrete Group Ltd is part of Euclid Group, the international construction chemicals group of RPM International Inc.
A world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies, Flowcrete Group has international manufacturing facilities in the Americas, Europe and Africa as well as Central and South East Asia.
Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.
Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.
For further information please contact +60 3 6277 9575.
Or visit us on the web at www.flowcreteasia.com.