Jean Louis David Highlights White Floors at Flagship Salon

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  • Jean Louis David
  • White Floors

Jean Louis David Highlights White Floors at Flagship Salon

11 Oct 2015

When the international salon brand Jean Louis David (JLD) designed its flagship Hong Kong store it was imperative that the chosen floor would meet the iconic hairdresser’s high standards for quality, appearance and cleanliness.

Located at 12/F New World Tower 2, JLD state that this new salon marks the first authentic international hair salon in Hong Kong. The store specialises in innovative hairdressing techniques and is committed to providing customers with a luxury ambiance alongside the highest levels of client service, care and hygiene.

The salon’s interior designers required a crisp white finish that would convey the contemporary, highly stylised image of the company. The floor’s visual impact would need to be maintained despite a challenging operational environment that would involve constant foot traffic, impacts from dropped equipment, frequent cleaning and spillages of hair products.

To create a surface able to combine these functional and aesthetic demands, a 3mm coating of the hard wearing, polyurethane system Flowfresh MF was installed over a 300m2 area. This was topped with two coats of the water-based Flowseal WB floor sealer in an elegant shade of satin white.  

It took the Flowcrete Hong Kong approved applicator two weeks to complete the flooring project. The robust nature of the completed floor was ideal for meeting the client’s aesthetic and functional criteria and it meant that the salon’s luxurious ambiance would not be affected by a failing finish.

The completed floor tied into the salon’s striking white aesthetic, as the furniture, hairdressing booths, gowns, walls, ceilings and even the bottles of hair products are white. This look is complemented with chrome trims and linings around the hard furnishings, all of which provides a sophisticated backdrop to the black reception desk and the colourful product display areas.

The easy to clean nature of seamless resin floors is a significant practical advantage in environments such as this, as it facilitates the quick and effective removal of cut hair and unwanted contaminants from the public-facing areas.

Portraying a clean and hygienic image is vital for leisure venues such as JLD, to secure the trust of customers, meet the expectations of demanding VIP clients and comply with stringent hygiene regulations.

To find out how to create a floor finish tailored to the practical and interior design concerns of a commercial venue, get in touch with Flowcrete Hong Kong’s resin flooring experts by ringing +852 2795 0478 or email


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Notes to Editors

Flowcrete Asia Pacific has its headquarters in Kuala Lumpur and is one of the five divisions that make up Flowcrete Group Ltd. Flowcrete Asia Pacific includes Flowcrete Hong Kong, Flowcrete Vietnam, Flowcrete Indonesia, Flowcrete Singapore and Flowcrete Thailand. 

Flowcrete Group Ltd is part of Euclid Group, the international construction chemicals group of RPM International Inc. 

A world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies, Flowcrete Group has international manufacturing facilities in the Americas, Europe and Africa as well as Central and South East Asia. 

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.

Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

For further information please contact +60 3 6277 9575.

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