Jean Louis David, Hong Kong

When the international salon brand Jean Louis David (JLD) designed its flagship Hong Kong store, located at 12/F New World Tower 2, it was imperative that the chosen floor would meet the iconic hairdresser’s high standards for quality, appearance and cleanliness.

The salon’s interior designers required a crisp white finish that would tie into the contemporary, highly stylised image of the company. The floor’s visual impact would need to be maintained despite a challenging operational environment that would involve constant foot traffic, impacts from dropped equipment, frequent cleaning and spillages of hair products.

To create a surface able to combine these functional and aesthetic demands, a 3mm coating of the hard wearing, polyurethane system Flowfresh MF was installed over a 300m² area. This was topped with two coats of the water-based Flowseal WB in an elegant shade of satin white.   

It took the Flowcrete Hong Kong approved applicator two weeks to complete the flooring project. The robust nature of the completed floor was ideal for meeting the client’s aesthetic and functional criteria and it meant that the salon’s luxurious ambiance would not be affected by a failing finish.

Seamless resin floors are easy to clean, which is a significant practical advantage in environments such as this, as it facilitates the quick and effective removal of trimmed hair and contaminants from the public-facing areas. Portraying a clean and hygienic image is vital for leisure and hospitality venues to secure the trust of customers, meet the expectations of demanding VIP clients and comply with stringent hygiene regulations.