2015’s Audi TT Launched in Beijing on a Flowcrete Race Track
18 Sep 2015
When Volkswagen unveiled its new Audi TT model in Beijing it put on a dazzling and immersive display, surrounding the audience with bright lights and dramatic visuals that were projected onto the walls around them – walls on which the cars themselves raced in time to the graphics and soundtrack!
This race track was a cleverly designed, 300 metre, 360 ° circular surface that could be placed within the Beijing Crab Island International Convention Center and used as both a backdrop for the show’s visuals as well as a platform on which the 2015 Audi TT vehicles could drive around the audience at speeds of 60km/h.
Flowcrete Asia worked closely with the high-profile car brand to create a surface for the track that could meet these dual demands. 1,500m2 of the resin flooring specialist’s epoxy system Rustik in a light grey colour was used for the project, as the robust nature of this system would be able to withstand the movement of the multiple vehicles driving across it.
A Rustik floor incorporates colourful natural stones in clear epoxy resin to deliver an attractive, durable and slip resistant finish. It has been ergonomically designed to reflect a natural aesthetic with the functionality to withstand conditions within busy commercial locations.
However the design and creation of this backdrop threw up several complex challenges, which required a large team of experts to overcome. Flowcrete Asia’s specialists had to ensure that its natural stone carpet system could be applied onto a surface with an average gradient of 60 ° and which at points is practically vertical. Getting the aggregate mix right and laying from the bottom up was the key to solving this issue.
Francis Tan, Managing Director of Flowcrete China, said: “The seamless, durable and consistent colour of our Rustik flooring system made it the ideal solution for Audi’s various, novel requirements.
“These core properties meant that the video, graphics and light show could be combined with the cars themselves in a captivating display that showcased the identity and ethos of the Audi TT range while allowing the audience to experience the cars in motion from the comfort of a conference centre.”
The installation work itself threw up several problems that Flowcrete Asia’s approved applicator team had to overcome. This included cross construction on site, working in an enclosed space, poor ventilation and the need to work 12 hour days in hot weather to meet the strict deadline.
Mr Tan added: “We were committed to creating a high-quality finish as, like Audi, we recognise how important it is that every element looks and performs exceptionally – especially during events such as this when the eyes of the world are focusing on you! The project itself was very challenging and we had to solve a series of technical issues, but when we saw the cars speeding by we knew that we had been part of something special and that the time, effort and dedication had been more than worth it.”
It took ten days to lay the Rustik floor and, to ensure that the finish met Volkswagen’s exacting standards, inspectors from Audi made regular checks on the track’s progress and quality.
To see an example of an Audi TT launch event that utilised a bespoke, interior track to showcase the new generation of cars in combination with a display of swirling galaxies, complex geometric patterns and 3D blueprints.
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For Flowcrete Asia’s contact details please visit www.flowcreteasia.com/contact-us or contact Daniel Ash at Flowcrete Group’s Marketing department on +44 (0)1270 758 702 or email firstname.lastname@example.org.
Notes to Editors
Flowcrete Asia Pacific has its headquarters in Kuala Lumpur and is one of the four divisions that make up Flowcrete Group Ltd. Flowcrete Asia Pacific includes Flowcrete Hong Kong, Flowcrete Vietnam, Flowcrete Indonesia, Flowcrete Singapore and Flowcrete Thailand.
Flowcrete Group Ltd. is a world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies. Flowcrete Group Ltd. has international manufacturing facilities in Europe and Africa as well as Central and South East Asia.
Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, fast curing systems, corrosion protection and self-levelling underlayments.
Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.
For further information please contact +60 3 6277 9575.
Or visit us on the web at www.flowcreteasia.com.